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adidas Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0017 Puma: Reclaiming its Pride
BBP0037B Adidas in the USA- Bouncing Back
BBP0084P Adidas: The Reebok Brand Revival
BBP0133IRC Revival Plans of Italian Sportswear Brand FILA: Can CEO Yoon-Soo Yoon Pull it Off?
BBP0138IRC US Sportswear Brand Under Armour's Extension into Sports Footwear: Will it succeed?
BSTA095 Adidas-Salomon: Incorporating Risk into Corporate Strategy
BSTR177 The Adidas - Reebok Merger
BSTR207 Li Ning: Brand Growth and Excellence in China
CGOX010 Corporate Governance at Adidas-Salomon
COM0126A Adidas in China:Jockeying for Supremacy
CSR0005 Sweatshops in Asia: Sportswear Industry in the Makeover
GRS0143K ADIDAS - Cashing in on World Cup Football
IPD0009 Nike’s New Discipline: Balancing creativity and Business Sense
MAA0068C Adidas-Reebok Merger: Sprinting behind Nike
MKS0086K FIFA Worldcup 2006: A Kickoff for Advertisers
MKS0100B Guerilla Advertisements: Big Firms Going Guerilla?
MKS0120 Reebok Vs Nike in India: Reebok Covert Marketing strategies
MKS0124 adidas vs PUMA: Marketing War for Football World Cup 2006
MKTA018 NIKE - Evolution of Marketing Strategy
MKTG049 Reebok's Changing Gameplan

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