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Market Entry Strategies Casebooks

CDC Casebooks are a compilation of the best selling case studies categorised based on management concepts, industries and companies. These casebooks intend to serve as a handbook of model case studies for students, teachers, researchers and practitioners in the management world. Our Casebooks are exemplary resources designed to help deepen knowledge on the management theories and concepts helping to enhance their decision-making skills.

Casebook in Market Entry Strategies - Vol. I

Market Entry Strategies - Vol. I

Price: $25 ( INR)
Hardcover edition
ISBN 81-314-0342-4
Highlights the market entry strategies of companies like – Wal-Mart, McDonald’s, KFC, GM and UBS. Providing a short theoretical background, the book, Case Studies on Market Entry Strategies, helps to establish a relationship between contextual and strategic factors that are important to determine the foreign market entry strategies.
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