Case Studies on Market Entry Strategies - Vol. I

Edited by : Souvik Dhar
ISBN : 81-314-0342-4
Price: $25  ( INR)
204 pages( Hardcover edition )

Capitalising on overseas markets often opens the door to new levels of top and bottom line growth. But there is no single strategy that fits all companies, products and markets. A successful market entry strategy helps a company to conceptualise and implement a structured entry process that would drive future growth, profit margins as well as address issues like competition, market dynamics and stakeholders.

The case studies featured in this book Case Studies on Market Entry Strategies - Vol. I highlight the market entry strategies of companies like – Wal-Mart, McDonald’s, KFC, GM and UBS. Providing a short theoretical background, the book, Case Studies on Market Entry Strategies, helps to establish a relationship between contextual and strategic factors that are important to determine the foreign market entry strategies. It also helps in discussing the strategic problems, barriers to expansion, and the challenges likely to be encountered by these companies.