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Marketing New Vistas Casebooks

CDC Casebooks are a compilation of the best selling case studies categorised based on management concepts, industries and companies. These casebooks intend to serve as a handbook of model case studies for students, teachers, researchers and practitioners in the management world. Our Casebooks are exemplary resources designed to help deepen knowledge on the management theories and concepts helping to enhance their decision-making skills.

Casebook in Marketing New Vistas - Vol.I

Marketing New Vistas - Vol.I

Price: $25 ( INR)
Hardcover edition
ISBN 978-81-314-1665-5
Marketing is primarily identifying customer needs and responding to them. Many organisations in today’s globalised competitive world are unable to compete with their traditional marketing.
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