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Marketing in a Downturn executive interviews

Case learning becomes even more delightful with precise details. Discover that joy through reading, considered, and spontaneous insights... from interviews with seasoned academicians and vibrant thought-leaders. These interviews, when used along with cases, would greatly enrich case learning.

All these interviews were originally published in Effective Executive®, a Monthly Management Magazine from IUP, Hyderabad, India.

Interview with Martin Lindstrom

An interview with Martin Lindstrom

Speaks on Marketing in a Downturn
CEO and Chairman of the LINDSTROM company and the Chairman of BUYOLOGY INC (New York) and BRAND sense Agency (London)

Interview with Richard Rawlinson

An interview with Richard Rawlinson

Speaks on Marketing in a Downturn
Vice President of Booz & Company

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