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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MES0081C Mattel in China – ‘The Outsourcing and the Recall’
MES0082C Pond’s Foray into the Premium Segment – Will the ‘Miracle’ Work?
MES0083 Cisco in Emerging Markets (B): Market Entry Strategies in Middle East and African Countries
MES0084A Indian Hair Color Industry: L’Oréal’s Foray
MES0085C Shanghai Tang: Taking Chinese Fashion to the World
MES0086 Cisco in Emerging Markets (A): Market Entry Strategies in China and India
MES0087 Coca-Cola in Russia: Expecting Fat Growth in a Flat Economy?
MES0088 Apple iPhone in India: Emotionally Connected Vs Product-Price Performance Disconnected?
MES0093IRC Indian DTH Market: Can Reliance Big TV Ride on the Growth Wave?
MES0094IRC IVRCL, An Indian Construction Behemoth's Forays in to Real Estate Targeting The Niche Brown Collars- Will The Formula Work?"
MES0095IRC Japan's Docomo's Entry into Indian Telecom Market: Can it Tap the Growth in India?
MES0096IRC Sanpaolo: Establishing its Footprint in Serbia
MES0097IRC Standard Chartered: Invading into Mainland China
MES0098IRC Telenor's Entry into Indian Mobile Market: Too Late and Expensive?
MES0099IRC Tesco in China: Opportunities and Challenges
MES0100IRC Tesco in Japan – Experimenting with Retail Formats
MES0101IRC Tesco's Big Plans To Enter Indian Retail
MES0102IRC Virgin Mobile's Entry Strategies in India
MES0103IRC Vogue in India: The Market Entry Strategy
MISA001 Will the Internet Kill the Phone Business?

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