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P Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MBM0022IRC BAA, UK Airport Operator's Break-up: End of a Monopolistic Reign?
MBM0023IRC Economic Superpower: The Race between China and India
MBM0024IRC Farm Loan Waiver - Remedy or Malady?
MBM0025IRC Galloping Oil Prices: Supply-Demand Dynamics
MCS0001 Drug Advertising in the US: Issues and Implications
MCS0002 WPP Group Plc: Inorganic Growth Strategies
MCS0003 Advertising in China – Threats and Opportunities
MCS0004 Online Advertising: The Emerging Phenomenon
MCS0005 Celebrity Endorsement – Through the Ages
MCS0007 Political Advertising in India
MCS0008 DVRs and Advertising Industry: Opportunity and a Threat?
MCS0009 Madison Avenue: Changing Business Model
MCS0010 Media Specialists: Transforming Global Ad Industry’s Business Model
MCS0011 Interpublic (USA), the World's third biggest marketing services group: The perils of reckless global expansion
MCS0012 PCCW: Hong Kong's Integrated Communication Company's Growth Strategies
MCS0013 Changes in the Global Advertising Industry: From Mass Market Advertising to In-Store Advertising
MCS0015 GM in US Files for Bankruptcy; GM in India Builds the Brand
MCS0016 The Marketing of Barack Obama
MCS0017 Vodafone's ZooZoo campaign: Brand Communication Strategies
MCS0018 Terrorist Attack on the Taj Mahal Palace & Towers, Mumbai: Crisis Communication Strategies

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