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Case Studies company wise

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Page 87 of 174

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
CSR0029B Celebrex and Vioxx: Perils of Direct to Consumer Advertising
CSR0030P Bausch & Lomb and the ReNu crisis
CSB0015 Kraft Foods Inc: Redefining Marketing to Kids
COS0088K Wal-Mart’s Exit from South Korea and Germany: What Went Wrong
COS0089P AOL in 2006: Redefining a Global Internet Service Provider
COT0016 Deutsche Bank: The Transformation from a Domestically-focused Retail Bank into a Global Powerhouse
CRM0003P FedEx in 2006:  Continuing CRM Innovations
CSR0018 Wal-Mart's 'Corporate Citizenship' Initiatives
CSR0021B Gap Inc. Crusade against sweatshops
CSR0023B The Body shop: Ethical Image at Stake?L'Oreals Takeover of the Body Shop
GGL0050A Rasna Going Global
GGL0052K Vodafone Rethinking Global Strategy
GGL0028 Starbucks in China: Expansion Strategies
ENT0019C The Body Shop(A): Anita Roddick's Green Brand?
MKTG138 Browser Wars II: The Release of IE 7 (BETA 2)
MKTG139 Tata Motors: Serving an 'Ace' for Success
MKTG140 Lipitor: How far should Pfizer push the Pill?
FAC0029 Berkshire Hathaway Inc.: Warren Buffet's Investment Philosophy
FAC0036A Tug of War-NSE vs BSE
ENT0016B Laxmi Nivas Mittal- from obscurity to opulence

Case Studies by Company -"M"

 

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