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Page 191 of 235

Case Code	Case Title	Case Studies	Structured Assignment	Teaching Notes	Re-Print Permission
MKTG172	Pfizer's Torcetrapib Failure: The Risks of New Drug Development
MKTG173	Glaxosmithkline's Marketing Strategy for Requip: A Case Study in Product Lifecycle Management
MKTG174	Marketing Strategies of Harley-Davidson
MKTG175	Sunsilk Gang of Girls': Hindustan Lever Limited's Online Social Networking Initiative in India
MKTG176	Merck's New Product Development and Launch Strategy for Januvia
MKTG177	Tata Indica V2 Xeta: Competing in the Indian Small Car Market
MKTG178	Tourism Malaysia: Creating 'Brand Malaysia'
MKTG179	Apple iPod's Promotional and Positioning Strategies
MKTG180	Atithi Devo Bhavah': Indian Tourism Ministry's Social Awareness Program to Boost Tourism
MKTG181	Body Shop Brand: Repositioning to Target the 'Masstige' Segment and Impact of its Acquisition by L'Or�al
MKTG182	Crisis Management: Dealing with a Product Crisis
MKTG183	UTI Bank to AXIS Bank: A Corporate Rebranding Exercise
MKTG184	What's in a Name? Lessons from Three Rebranding Exercises in India
MKTG185	Launching iPhone: Apple's Entry into the Mobile Phone Market
MKTG186	Treading on that Fine Line?: Caselets in Marketing Ethics
MKTG187	Pricing it Right: Three Caselets in Pricing
MKTG188	Nokia Corporation: Reversing the Decline in Brand Value
MKTG189	Pabst Brewing Company: The Classic Revival of the 'Pabst Blue Ribbon' Brand
MKTG190	Perfetti Van Melle: Marketing Mentos in India
MKTG191	Pfizer Inc.'s Lipitor: The Celebrity Endorsement Controversy

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