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AT Case Studies

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Page 99 of 208

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
GRS0119P eBay- future perfect
GRS0120P Ikea in 2005: Evolution of global marketing strategy
GRS0123P TCS in 2006: India’s First IT Services Multinational
GRS0124P YUM! Brand's key growth strategies
GRS0126P Intuit’s growth strategies
GRS0127C JetBlue Airways: Can success continue with growth?
GRS0128C Toyota’s Bid to Replace GM: Issues and Challenges
GRS0129C Cisco’s Chambers-The Route Ahead
GRS0131C Growth Strategies of WuMart: The Wal-Mart of China
GRS0133C Apple’s iPod in 2005-Coping with new challenges
GRS0135K Arcelor Mittal Group: Mittal's Master Stroke (Part-C)
GRS0136K Checkmate Mittal Steel: What went Wrong (part-B)
GRS0137K Natsteel - The Growth Catalyst in Asian Steel Industry
GRS0138K Unocal Acquisition - Chevron's Growth Strategy
GRS0139K Imation - A Leading Name in Data Storage
GRS0142K Carrefour China: A Success Story in Retailing
GRS0146K Nokia: surging Ahead in China
GRS0153K Sun Microsystems: A Case of Missed Opportunities
GRS0154K Mercedes: In Search of Growth
GRS0156A Cyworld, South Korea's Social Networking Site's Global Expansion Strategies

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