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Page 161 of 209

Case Code	Case Title	Case Studies	Structured Assignment	Teaching Notes	Re-Print Permission
MKS0137IRC	Commercialisation of the Game of Cricket: Is it a Win-win Situation?
MKS0138IRC	Eyeing the Rural Insurance Market: Will China Life hit the Bull's Eye?
MKTA003	Unilever in India - Building and Nurturing Brands
MKTA004	Unilever in India - Building the Ice creams business
MKTA005	Marico - Managing 'Saffola'
MKTA006	Parachute- Managing India's leading coconut oil brand
MKTA007	Detergent Wars in India
MKTA008	Unilever in India - Rural Marketing Initiatives
MKTA009	Cipla - Capturing the Global AIDS Market
MKTA010	Coca-Cola India in 2004 -Marketing Strategy
MKTA011	Amul -Evolution of Marketing Strategy
MKTA012	Tanishq - Building a Jewellery Brand
MKTA013	Titan - Building a Brand
MKTA014	Harley Davidson - Evolution of Marketing Strategy
MKTA015	Gillette - Managing Product Innovation
MKTA017	CavinKare - The Small 'Big' Company
MKTA019	Red Bull Gives You Wiiiings
MKTA020	L�real's Global Branding Strategy
MKTA021	Madonna - Two Decades of Successful Personality Marketing
MKTG001	Speed Breakers Galore-Maruti

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Case Studies in Business Management, Strategy, Business Models, Marketing, Leadership, CSR, MBA Case Studies

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Case Studies in Business Management, Strategy, Business Models, Marketing, Leadership, CSR, MBA Case Studies

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