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GE Case Studies

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Page 101 of 134

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKS0061B Cause Related Marketing in India: Maruti Udyog’s Example
MKS0062B Taguchi Method: Measuring Advertising Effectiveness
MKS0073P Reinventing Avon
MKS0079P Wikipedia: Can it Survive its Own Success?
MKS0082C HLL vs P&G: Price Wars - An Effective Business Strategy?
MKS0083C Fenway Park, the Baseball Stadium's Decision to Stay on- A Wise Move?
MKS0084C Advertising Strategies of Coca-Cola: Can it be Refreshed?
MKS0089 P&G in Mexico: Profiting from Product and Marketing Innovations?
MKS0093A Marks & Spencer: Revival Strategies
MKS0098B Smirnoff’s Reunion With Bond
MKS0101B Wal-Mart and InStore TV: Worth an Investment?
MKS0102B Coca-Cola’s Re-entry into the US RTD Tea and Coffee Market
MKS0106K Diageo’s Global Strategy: Differentiated Marketing
MKS0107P Nestlé: Rejigging Product Portfolio on the Health Plank
MKS0109K The Woman of Substance”: Changing Face of Women in Advertisements?
MKS0113 Unilever's Digital Media Strategy
MKS0115A Bionade Soda (A): Marketing Challenges for an Innovative Brand
MKS0117C Wal-Mart’s ‘Think Global, Act Local’ – Can ‘Americanisation’ Have its Way?
MKS0126IRC Coca-Cola: Would its 'Three-Cola' Strategy Work?
MKS0127IRC Dilip Chhabria's Focus on a Niche Market - Can it Sustain?

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