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GE Case Studies

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Page 90 of 134

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MAA0091 P&G and Gillette’s Merger: Oral Care Products (Brand) Integration Challenges
MAA0094C Capgemini’s acquisition of Kanbay International: The Road Ahead
MAA0095C YouTube’s acquisition by Google – Issues and Challenges
MAA0097C Gazprom and Rosneft Alliance: A Win-Win Strategy
MAA0098P Hewlett Packard’s Acquisition of Mercury: Strengthening its Presence in Corporate Applications Software
MAA0100A OneSteel – Smorgon Steel Merger: The Challenges Ahead
MAA0101A The Bank of America-MBNA Merger: Creating a Giant in the American Credit Card Industry
MAA0102A Cedar Fair-Paramount Parks: Would the Acquisition payoff?
MAA0104A Citigroup’s Acquisition of Egg Bank: The Spin-Offs
MAA0105A Disney-McDonald's: On the Parting Ways
MAA0106A Citigroup’s Acquisition of Guangdong Development Bank: A Strategic Move in China?
MAA0107B Nestlé’s Acquisition of Jenny Craig: Health Conscious Effort?
MAA0108B Seagate’s Acquisition of Maxtor: Strengthening Storage leadership?
MAA0109B XM and Sirius Merger: Potential vs Pitfalls
MAA0111K RUSAL-Sual Merger: Consolidation in the Global Aluminium Industry
MAA0113K Phelps Dodge`s U$40 bn Deal for INCO and Falconbridge: Blockbuster Mining Takeover Deal
MAA0114K Banca Intesa – Sanpaolo Merger: Set to Create Italy`s Largest Bank
MAA0121K US Airways Bid for Delta Air Lines: Potential Synergies and Challenges
MAA0123K Hospira`s Acquisition of Mayne Pharma: Creation of World’s Leading Generic Injectable Pharmaceutical Company
MAA0124K Merck`s Acquisition of Serono: Creation of the Largest Biotechnology Company of Europe

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