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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKS0059B Making Milk ‘Cool’
MKS0060B Hiccups in the launch of iTunes Motorola phone in the US
MKS0062B Taguchi Method: Measuring Advertising Effectiveness
MKS0068P Is Apple managing its 4 P’s effectively?
MKS0071P MTV – Staying Cool in the New World
MKS0072P Pidilite Industries: Fevicol Success Story
MKS0073P Reinventing Avon
MKS0074P Starbucks in 2005: Sustaining Growth
MKS0076P The US Beer Industry: Adding Cheer to Beer
MKS0079P Wikipedia: Can it Survive its Own Success?
MKS0080C Ad Wars-Yahoo! versus Google
MKS0082C HLL vs P&G: Price Wars - An Effective Business Strategy?
MKS0083C Fenway Park, the Baseball Stadium's Decision to Stay on- A Wise Move?
MKS0084C Advertising Strategies of Coca-Cola: Can it be Refreshed?
MKS0086K FIFA Worldcup 2006: A Kickoff for Advertisers
MKS0089 P&G in Mexico: Profiting from Product and Marketing Innovations?
MKS0091C Advertising and Branding Strategies of Staples- The ‘Easy’ Campaign
MKS0093A Marks & Spencer: Revival Strategies
MKS0095A Second Life: A unique marketing platform
MKS0096A Ugly Betty, an uncommon serial in the US television industry: Can it improve ABC’s fortune?

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