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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
TRT0020 A Dent in Wal-Mart’s Public Image: The PR Strategy
TRT0021 Troubled Times at Perrier
TRT0022 Marsh & McLennan: The Troubled Insurance Broker
TRT0024 BSkyB: Troubled Times
TRT0025 Diageo: World’s Largest Spirits Company in Troubled Times
TRT0026 America's Car Parts Firms' Growing Troubles: Delphi Leads the Way
TRT0027 Managing Reputation: Wal-Mart vs. Starbucks
TRT0028 Cendant Corp., the Travel and Real Estate Conglomerate: Troubles and Responses
TRT0030 Paramount Pictures' Troubled Times: Can Someone Script a Turnaround?
TRT0032 GM's GROWING TROUBLES: LABOUR DRIVEN OR MARKET DRIVEN?
TRT0033A Trouble at Tiffany in Japan
TRT0035A Pitney Bowes in 2006
TRT0036A Olympus in 2006
TRT0038B Hong Kong Disneyland: Appeasing the Dragon
TRT0039B Starbucks in France: Teething problems
TRT0040B Starbucks: Turbulance in its overseas market
TRT0041B Coca-Cola in Germany (Part A) Challenges due to Deposit Law
TRT0042B New York : Recovering from9/11?
TRT0043B Ford : Built for the Road Ahead
TRT0044P JetBlue: Too much turbulence

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