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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
SUP0012 Lord John Browne at BP: Leadership and Succession Dilemmas
SUP0013A The Chrysanthemum Throne: Is Japan Ready for an Empress
SUP0014 Jerry Yang's Exit from Yahoo!: Googling for the Right Strategy?
SUP0015IRC Apple Computer Inc. After Steve Jobs: The Succession Dilemma
SUP0016IRC Exit of Bill Gates: Future of Microsoft
SUP0017IRC Intel After Barrett: Challenges for its First Outside Successor
SUP0018IRC Leadership Change at Unilever: Can Paul Polman build on the Achievements of Patrick Cescau?
SVM0001 Branding Service: The McDonald’s Way
SVM0003 Social Networking: Threatening the Monster and Its Likes?
SVM0004P UPS in 2006: Customer Service & CRM Initiatives
TRT0001 LSG Sky Chefs: Managing in Troubled Times
TRT0002 Proton: The Malaysian Car Maker’s Troubles and Challenges
TRT0003 WH Smith PLC: The British Retailer in Trouble
TRT0004 Krispy Kreme Doughnuts: The Troubled Times
TRT0005 Alitalia: The Airline in Trouble
TRT0006 Regal Entertainment Group: Managing Troubled Times
TRT0007 Mitsubishi Product Recall: A Self-made Scandal?
TRT0009 A&M’s Turnaround Formula with Interstate Bakeries Corporation: The Testing Times
TRT0010 Mitsukoshi: The Japanese Retailer’s Troubled Times
TRT0011 Infineon – Signs of a Recovery

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