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Page 125 of 174

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
COM0138C Ryanair: Flying High in a Competitive Atmosphere
COM0187K Microsoft`s Internet Explorer 7: A Competitive Response to Mozilla`s Firefox?
COM0142C AMD vs. Intel - Strategies for growth
COM0143C DTH vs. Cable TV- Sky Wars in India
OPER061 The Making of Xbox 360
OPER062 Quality and Safety Practices at LEGO
OPER063 Dell's Supply Chain Management Practices
OPER064 The Making of Apple's iPod
MKTG168 Microsoft's Strategy for Small Businesses (B): Marketing MS Office Live
MKTG169 Natureworks: Market Development for Bioplastics
MKTG170 Bud.TV: Logging Troubles
MKTG171 Crisis Management at Bausch & Lomb (B): The 'Renu with Moistureloc' Debacle
MKTG172 Pfizer's Torcetrapib Failure: The Risks of New Drug Development
MKTG173 Glaxosmithkline's Marketing Strategy for Requip: A Case Study in Product Lifecycle Management
MKTG174 Marketing Strategies of Harley-Davidson
MKTG175 Sunsilk Gang of Girls': Hindustan Lever Limited's Online Social Networking Initiative in India
MKTG176 Merck's New Product Development and Launch Strategy for Januvia
MKTG177 Tata Indica V2 Xeta: Competing in the Indian Small Car Market
MKTG178 Tourism Malaysia: Creating 'Brand Malaysia'
MKTG179 Apple iPod's Promotional and Positioning Strategies

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