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GAP Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0015 GAP and Banana Republic – Changing Brand Strategies with Fashion
BBP0026 National University of Singapore (NUS) Business School: Christopher Earley's Brand Building Strategies
BBP0065 Apex-Pal International Ltd, Singapore-based Food and Beverage Company: Founder CEO, Douglas Foo's Brand Building Strategies
BECG055 Ahold's Sustainability Initiatives
BECG103 Gap Inc.'s Ethical Procurement Practices
BENV008 Singapore: Past Perfect, Future Tense?
BSM0008 Expedia: The Changing Business Model
BSTR157 AirAsia: Southeast Asia's Most Successful Low-cost Airline
BSTR197 Reviving Motorola: The Zander Way
BSTR234 Jetstar Asia: A Low Cost Airline in Trouble
BSTR372 PVR's Aborted Acquisition of DLF's DT Cinemas
COM0015 Low Cost Carriers in Asia
COM0017 AirAsia: Growth Strategies
COM0140C NTUC FairPrice in 2005
COM0165P Benetton's advertising:looking beyond Toscani
COM0201P The Future of Gap Inc
COM0231P The Challenge in Store for Gap Inc.
COS0085P Redefining Saks
CSB0008 Bono’s “Red Brand”: Targeting “Conscience Consumers”
CSB0019B Gap Inc.’s Declining Apparel Sales in Europe:Style or Substance?

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