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Glo Case Studies

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Page 31 of 35

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG106 Promotional Strategies of Cellular Service Providers in India
MKTG119 IKEA's Global Marketing Strategy
MKTG147 Lifebuoy “Swasthya Chetna”: Unilever's Social Marketing Campaign
MKTG177 Tata Indica V2 Xeta: Competing in the Indian Small Car Market
MKTG203 Alcohol Advisory Council of New Zealand: Social Marketing to Change Binge Drinking Culture
MKTG218 American Airlines' Rainbow TeAAm and its Strategy to Target the LGBT Segment
MKTG227 Intel Corporation's 'Sponsors of Tomorrow' Global Branding Campaign
MKTG241 Canadian Club: Repositioning a Dormant Brand
MKTG246 Unilever's Packaging Practices - Innovations and Insights
MKTG254 Developing a Personal Selling Strategy
MKTG255 AMD s Consumer and Channel Marketing Initiatives
MKTG261 Redbox: Competing in the Movie Rental Market
MM0003 Coca-Cola – Contentious Overseas Business Practices
MM0005 Sony Ericsson’s Alliance: The Synergies
MM0022 DELL’s Dilemma: Corporates or Consumers?
MM0043 Dell's Business Model: Is it Time to Reinvent?
MM0045 Emergence of China in the Global E-Commerce Market (B): Alibaba.com’s Surge
MM0047 'Global Vision 2010': Toyota's Strategic Initiatives
MM0051 Mahindra & Mahindra (B): An Emerging Global Giant?
MM0056 Samsung Electronics in 2005

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