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Google Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG167 Microsoft's Strategy for Small Businesses (A): The Innovative PR Campaign for MS Office Accounting 2007
MKTG168 Microsoft's Strategy for Small Businesses (B): Marketing MS Office Live
MKTG204 Marketing Sunsilk: How Unilever Launched its Global Hair Care Brand in the US
MKTG205 Google and its TV Ads Program
MKTG244 Volkswagen's Marketing Strategy in India
MM0083 `Google Classroom`: The India Challenge
POS0042 Aam Aadmi Party: Leveraging on Social Media
RTS0119A Corportate Restructuirng at Yahoo! Inc.
SCJ0012K Google and Ebay`s AD Deal: Will It Work?
SCJ0013K MTV Google Alliance; Sharing Video Across the Online Media
SCJ0018 Google vs Baidu.com (D) Google’s Alliance Strategy in China
SCJ0023 Microsoft-Yahoo! Mega Deal: Competing for Competition with Google?
SNW0001 Facebook (A): The Start-up's 'Social' Success
SNW0002 Facebook (B): The Start-up’s Strategic Dilemmas
SNW0004 Google’s Orkut in Brazil: What’s So Social About It?
SUP0014 Jerry Yang's Exit from Yahoo!: Googling for the Right Strategy?
SUP0016IRC Exit of Bill Gates: Future of Microsoft
WME0001 Evolution of eBay: Meg Whitman’s Success Strategies
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