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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MBM0024IRC Farm Loan Waiver - Remedy or Malady?
MBM0025IRC Galloping Oil Prices: Supply-Demand Dynamics
MCS0001 Drug Advertising in the US: Issues and Implications
MCS0003 Advertising in China – Threats and Opportunities
MCS0004 Online Advertising: The Emerging Phenomenon
MCS0005 Celebrity Endorsement – Through the Ages
MCS0007 Political Advertising in India
MCS0008 DVRs and Advertising Industry: Opportunity and a Threat?
MCS0010 Media Specialists: Transforming Global Ad Industry’s Business Model
MCS0013 Changes in the Global Advertising Industry: From Mass Market Advertising to In-Store Advertising
MCS0019 Billion Hearts Beating Campaign: Heart Beats for a Social Cause?
MCS0021IRC Big TV takes off a Digital TV Teaser Ad: Is it Ethical?
MCS0022IRC Celebrity Clutter in Indian Advertising
MCS0024IRC Private FM Radio in India: Can it emerge as a Strong Ad Medium?
MCS0025IRC US President Barack Obama's Election Campaign 2008: Leveraging New Media
MCS0027IRC Word-of-Mouth Marketing: Contrivance to Make or Break a Brand?
ME0001 Trouble in Paradise: Water Scarcity in Cyprus
ME0002 Water Management in India: An Offspin of Scarcity?
ME0003 Switzerland, Cuba and India: Addressing the Troika of Economic Problems in Three Economies
ME0004 Externalities: Justification for Public Goods?

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