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Samsung Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
GRS0141K Sandisk: Growth Oppurtunities in Emerging Market
GRS0189A Growth Strategies for Emerging Markets: Nokia in India
HRM0012 Jong Yong Yun, Samsung Electronic’s CEO: Competing Through Catastrophy Culture
INA0013 Japan’s Tech Industry – The Comeback Trail
INA0100 Nokia (A): A Stable Player in a Turbulent Industry?
INA0101A Compact Camera Grey Market in India: Nikon’s Dilemma
IPD0008 Samsung’s Washing Machines: The “Nano” Innovation
IPD0046B Sharp Corporation : Sustaining Leadership through the Aquos LCD TV
IPD0131IRC Samsung: Betting on Memory Chip
IPD0134IRC Vizio, US' Low-Price Flat Screen TV Maker: Can It Sustain the Growth Momentum?
MES0056B BenQ Corporation: Entering the Branded CellPhone Market in China
MKS0057B Ampex: Turnaround using patent licensing
MKTG055 Samsung - The Making of a Global Brand
MKTG089 Samsung's Marketing Strategy in India
MKTG116 Multi-Branding Strategy of Videocon Industries in the consumer Durables Sector
MKTG185 Launching iPhone: Apple's Entry into the Mobile Phone Market
MKTG188 Nokia Corporation: Reversing the Decline in Brand Value
MKTG200 Improving Sales Force Effectiveness: Bayer's Experiment with New Technology
MKTG244 Volkswagen's Marketing Strategy in India
MM0019 Semiconductor Industry: Samsung’s ‘BHAG’

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