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Sony Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MAA0205IRC P&G ACQUIRES GILLETTE
MAA0212IRC Sony's Music Business: Would Buying out BMG in its Joint Venture Help?
MCS0013 Changes in the Global Advertising Industry: From Mass Market Advertising to In-Store Advertising
MES0034 Walt Disney Company in China
MES0049C Hollywood’s Foray into China
MKS0027A Jassi – The Marketing of a Television Serial
MKS0028 The Making of 'The Da Vinci Code': The Recipe for Blockbuster?
MKS0057B Ampex: Turnaround using patent licensing
MKS0125IRC CBS: Re-entry Strategies in the Music Industry
MKS0137IRC Commercialisation of the Game of Cricket: Is it a Win-win Situation?
MKTG055 Samsung - The Making of a Global Brand
MKTG107 Zee Telefilms' Competitive Strategies
MKTG134 Marketing 'The Da Vinci Code'
MKTG162 Sony's Battery Recall Fiasco
MKTG185 Launching iPhone: Apple's Entry into the Mobile Phone Market
MKTG188 Nokia Corporation: Reversing the Decline in Brand Value
MKTG200 Improving Sales Force Effectiveness: Bayer's Experiment with New Technology
MKTG244 Volkswagen's Marketing Strategy in India
MM0005 Sony Ericsson’s Alliance: The Synergies
MM0037 Branding – The Asian Dilemma

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