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Page 162 of 172

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MES0102IRC Virgin Mobile's Entry Strategies in India
MES0103IRC Vogue in India: The Market Entry Strategy
MAA0169IRC Acquisition of Prestige Brands by Tata Motors: The Challenges
MAA0170IRC Aditya Birla Acquisition of ASCIL: A Shortcut Entry into Retail Broking?
MAA0171IRC Alcatel Lucent: Merger on the Rocks
MAA0172IRC AOL's Acquisition of Bebo: Can it regain its Lost Glory?
GGL0055 Global Footprints of the Indian MNC, Marico: The 3L Strategy
CSB0026 Reality Shows in India and Colors Channel's National Bingo Night: Abhishek Bachchan's Aaraam Classes
CCA0056 Eveready's LED Lantern: Overstretching Its Core Competency?
COS0091 Kaya's Expansion Spree: Taking Toll on Profits?
MES0088 Apple iPhone in India: Emotionally Connected Vs Product-Price Performance Disconnected?
BBP0114 Oprah Winfrey's 'Celebrity Brand": Will It Work Wonders for ' The Oprah Winfrey Network'?
BOS0012 Virtual World's 'Second Life': INSEAD's New Campus
COS0092 Western Union In India: The Rural-Market Focused Strategy
GOV0046 US Foreign Corrupt Practices Act, 1977: Governance Musings on US-Listed Companies
OPM0028 Bamboo House India: Effective Project Management
OPM0031 Bamboo House India: A Case of Queuing Theory
SEP0018 International Development Enterprise India's (IDEI) Affordable Irrigation Technology: Making a Big Social Impact?
IPD0099 PepsiCo: Breeding Reverse Innovation in India
OPM0029 Bamboo House India:Reducing Uncertainty in Project Completion Using PERT

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