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Page 164 of 172

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MM0046 Ford’s ‘Drive One’ Campaign: Can Allen Mullaly Drive Through the Trough
MKS0119 Nokia’s Rural Marketing Strategies in India: Reaching Out to the Bottom of Pyramid
MM0059 The Price War: Netflix vs Blockbuster
MM0033 Apple iPhone Price Cut: Is it a Right Strategy?
MM0036 Avon: Direct Selling in China
MM0065 Samsung vs LG: Similar Goals, Dissimilar Strategies
MM0038 C&C's Bulmers and Magners Brand: The Irish Drinks Company's Brand Repositioning Strategies
MM0039 Coke’s Promotional Themes: Tailored for Times
MKTG237 Indian Premier League's Operating Model - Marketing Cricket to the World
LDEN068 KickStart: A Business Model to Tackle Poverty
LDEN069 WaterHealth International: Providing Safe Drinking Water to the Bottom of the Pyramid Consumers
LDEN070 Steve Ells - Promoting 'Food with Integrity'
LDEN071 Leadership Training and Development at P&G
LDEN072 Elephant Pumps: Pump Aid s Business Solution to a Social Problem
HROB127 Microsoft Corporation - Best Practices in Human Resource Management
HROB129 Employee Motivation and Retention Strategies at Microsoft Corporation
HROB132 Cisco's Organizational Structure and its Collaborative Approach to Decision Making
HROB135 Performance Management and Reward Systems at Scottrade Inc.
HROB128 Recruitment and Training at JetBlue Airways
HROB130 Sony Corporation - Future Tense?

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