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Page 163 of 172

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MCS0020 GM's Saturn Story: Integrated Strategy for Communication and Brand Building
CSB0028 Tata Nano: Consumers' Post-Purchase Behavior
SEP0019 Rural Opportunities Production Enterprise (ROPE) International: Success With Social Entrepreneurship?
MRS0002 Apex Tours & Travels: Analysing Consumer Preferences on Tourism
MRS0001 Marketing Dilemma for 'Elan' Jeans Brand
SDN0014 Coca-Cola in India: Innovative Distribution Strategies with 'RED' Approach
SDN0013 McDonald's in India: Reaching Out Customers with McDelivery
MM0051 Mahindra & Mahindra (B): An Emerging Global Giant?
MM0049 Honda in China: Government Regulations and Firm’s Strategy
MM0035 Automobiles: Made in China, Sold in USA?
MRS0004 Traverse Communications: Identifying Target Customers
MM0043 Dell's Business Model: Is it Time to Reinvent?
GOV0045 Satyam Computers' Corporate Governance Fiasco (H): One Year After
POS0038IRC India's Private Bank ICICI Repositions its Private Banking Business: Will it Payoff?
POS0040IRC LENEVO IN INDIA: FACING POSITIONING DILEMMA
MM0056 Samsung Electronics in 2005
MM0063 Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives
MM0048 Harry Potter: Global Marketing Strategies
MM0042 De Beers: The Right Hand Ring campaign
MM0067 Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant

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