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Geely : The Tyro in the US Market
Geely: The Chinese Car’s American Venture
BenQ Corporation: Entering the Branded CellPhone Market in China
Volkswagen in China: The Growth Challenges
Nokia in China: The Growth Strategies
Introduction of Toyota's Lexus in Japan: The Competitive Dynamics of Japan's Luxury Car Market
Honda in China
Porsche’s Expansion in India: A Catch 22 Situation?
BMW's “Company of Ideas” Campaign - Targeting the “Creative Class”
Tata Motors: Serving an 'Ace' for Success
SMS Advertising
Rovion's InPerson Technology: Changing the Face of Online Advertising
Tata Indica V2 Xeta: Competing in the Indian Small Car Market
Launching iPhone: Apple's Entry into the Mobile Phone Market
Nokia Corporation: Reversing the Decline in Brand Value
Maruti Suzuki`s Advertising Strategies
Idea Cellular`s Advertising and Promotion Strategies
Unilever's Packaging Practices - Innovations and Insights
Promotional Strategies of Cellular Service Providers in India
Cielo - A Car in Trouble
Beetle : The Birth, Growth, Death and Revival of a Cult Brand
Scorpio - Marketing an Automobile Brand
Market Expansion Strategies of Maruti Udyog
Vertu Mobile Phones: Luxury Redefined
Volkswagen's Iroc Concept: Reviving the Scirocco to Target A Niche Market
Traverse Communications: Identifying Target Customers
Apple iPhone Price Cut: Is it a Right Strategy?
Ford’s ‘Drive One’ Campaign: Can Allen Mullaly Drive Through the Trough
Sony Ericsson’s Alliance: The Synergies
The Dilemma of Discounts: GM’s Bid for Market Share
Honda in China: Government Regulations and Firm’s Strategy
Automobiles: Made in China, Sold in USA?
Mobile Phones: The Advent of a New Advertising Medium
Nokia - Global Market Share 40%; US Market Share 10%: Competitive strategies
Nokia’s ‘N-Gage’ing Initiative
Vodafone’s 3G Technology: The Marketing Strategies
Pope and Product Placements: Marketers' 'Holy' Connections
Toyota’s Tundra in US - The Marketing Strategies
Hiccups in the launch of iTunes Motorola phone in the US
MTV – Staying Cool in the New World
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