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Anand Sundaresan on Managing Troubled Times

March 2009 - By Dr. Latha Ramachandran

The current downturn is a good lesson for all of us to be more careful and to evaluate our actions and decisions carefully, be in terms of business or personal life.
—Anand Sundaresan
Effective executive interview with Anand Sundaresan on Managing Troubled Times

Anand Sundaresan aged 51 years is a chartered Mechanical Engineer, coupled with a qualification in Electrical Engineering. He has an experience of over three decades in various Indian and MNCs in senior positions. He began his career as a trainee in the R&D wing of Larsen & Toubro’s Heavy Engineering Group and thereafter joined the construction equipment division of the erstwhile Greaves Cotton & Company Ltd., where he rose to the position of Deputy General Manager, Marketing. He had a short stint as Sales Director in a Multinational company M/s.Hoesch Rothe Erde (THYSSEN GROUP - GERMANY)

before joining Schwing Stetter India Pvt Ltd as an Executive Director in June 1998. He has been the Managing Director of Schwing Stetter India since January 2002. He foresaw the lack of infrastructure in India as a huge potential for the Schwing Group and convinced the Schwing Group, Germany, to invest in India to manufacture Ready Mix Concrete equipment at the time of severe recession. He was instrumental in introducing many state-of-the-art products for the construction industry in India, including the wet shotcreting system for tunnel lining and the computerized batching plants for precise concrete production. Sundaresan was also instrumental in setting

up a design center to cater to the requirements of entire Schwing Group which is registered as a Software Technology Park, thus bringing foreign exchange earnings to India. He is a member of various business forums, including the German Business Group, Indo German Chamber of Commerce, Madras Chamber of Commerce & Industry, Indian Earth moving & Construction Industry Association Ltd., Confederation of Indian Industry and many other associations. Sundaresan was awarded the prestigious Rashtriya Ekta Award for the year 2001 presented by the National Unity Conference, New Delhi, for outstanding contribution in the Construction Industry. Under his stewardship, Schwing Stetter India was awarded the best European venture of India 2005 for outstanding contribution towards the promotion of Indo German Economic Relations. He also received the Best Manufacturing Excellence Award for the year 2005 from Frost & Sullivan. A keen believer of training of personnel at all levels, Sundaresan was instrumental in conducting regular training programs for Schwing's employees, customers and technicians. This was achieved by inviting foreign technicians to India, as well as enabling Indian technicians to go overseas, including fitters and welders.

Useful for Understanding of:

  • Impact of economic downturn in manufacturing sector and construction industry
  • Critical challenges faced by the top management of the competing companies
Originally Published in Effective Executive, IUP
Effective Executive Reference No. 03M-2009-03-09-06
IBSCDC Reference No. INT0093
Year and Month of Publication March 2009
Keywords Anand Sundaresan, Impact of economic downturn in manufacturing sector and construction industry , Critical challenges faced by the top management of the competing companies

1. Troubled Times Case Study
2. ICMR Case Collection
3. Case Study Volumes

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