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Publishing Year
Publishing Year
Interview with Bernd Schmitt on Customer Centric OrganisationsDecember 2010 - By Dr. Nagendra V Chowdary |
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Bernd Schmitt is Robert D.Calkins Professor of International Business at Columbia Business School in New York, where he also directs the Center on Global Brand Leadership. He is CEO of The EX Group, a consulting firm focusing on innovation and customer experience. Schmitt has authored or co-authored seven books which have been translated into 20 languages, including Experiential Marketing (1999), Customer Experience Management (2003), and Big Think Strategy (2007).
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