Business Case Studies, Executive Interviews, Harish Bijoor on Management Guru

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Interview with Harish Bijoor on Management Guru

October 2010 - By Dr. Nagendra V Chowdary

“ In many ways a Management Guru is a brave person. A person who has the ability to stand up and paint for the world a scenario that will pan out. A person with the ability to define a set of core ideas that will help managements face this scenario ahead. ”
— Harish Bijoor
Effective executive interview with Harish Bijoor on Management Guru

Harish Bijoor is currently a Brand Domain specialist operating out of Bangalore. He runs a unique boutique consulting outfit branded "Harish Bijoor Consults", a brand name that has a consulting presence across the markets of Hong Kong, Seattle, London and the Indian sub-continent.

He spent the most recent 18 months of his career as the Chief Operating Officer, Zip Telecom Limited. He has spent the last eight years prior to his Telecom stint with Tata Coffee Limited in various designations moving through the Brand Management and Marketing Hierarchy.

    Harish is an actively sought public speaker in the country at forums that relate to General Management, Marketing, Sales, Retailing, Consumer Behavior, Techno-branding and allied areas.Harish has recently published a book titled, Marketing Trends – Smart Insights into the World of Indian Business.He is currently involved in his second book on core-branding. The book is titled, Brand Irrationals: A Fundamental Journey into Brand-think. Harish has simultaneously been commissioned to write a book on "Customer Service mechanisms" at play in contemporary marketing contexts. He is actively involved in research relating to rural consumer bahavior, rural retail networks and trade mechanisms at

play. The current research exercise he is involved in spans a 6-year period covering 84,850 consumers across India. He is involved in urban renewal research and has put together active research formats that are used extensively in India, Pakistan, the UAE and Germany alike. He has published papers extensively on the subjects relating to strategic marketing, branding, consumer behavior, retail networks, rural marketing, marketing research and trend-analysis. Harish Bijoor contributes regularly to business publications on branding, sales, distribution and related topics.

Useful for Understanding of:

  • Significance and Qualities of Management Gurus
  • Management Gurus Contributions
  • A Disciplined Approach to Fostering Innovation Culture
  • Role of Management Gurus in the Society
Originally Published in Effective Executive, IUP
Effective Executive Reference No. 03M-2010-10-07-06
IBSCDC Reference No. INT0135
Year and Month of Publication October 2010
Keywords Harish Bijoor, Indian Management Gurus, Management Thinkers, Though Leaders

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