Business Case Studies, Executive Interviews, P Gopalakrishnan on Brands and Branding

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Interview with P Gopalakrishnan on Brands and Branding

August 2006 - By Dr. Nagendra V Chowdary

Indian FMCG companies are truly going global through a combination of extending own brands and also buying over relevant brands in overseas markets.
— P Gopalakrishnan
Effective executive interview with P Gopalakrishnan on Brands and Branding

P Gopalakrishnan is an alumni of IIM, Kolkatta and College of Engineering, Guindy, Chennai.

His career has spanned across India and Indonesia and includes stints with Madura Coats and CavinKare. He is currently Vice-President, CavinKare International Business.

He is 38 years old, resides at Chennai and also you can reached him at goparna@yahoo.com

Useful for Understanding of:

  • Individual Brand vs. Umbrella brand
  • Best way of building brands
  • Brand Building in FMCG industry
Originally Published in Effective Executive, IUP
Effective Executive Reference No. 03M-2006-08-17-06
IBSCDC Reference No. INT0048
Year and Month of Publication August 2006
Keywords P Gopalakrishnan, Individual Brand vs. Umbrella brand, Best way of building brands, Brand Building in FMCG industry

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