Business Case Studies, Executive Interviews, W Chan Kim & Renee Mauborgne on Blue Ocean Strategy

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Interview with W Chan Kim & Renee Mauborgne on Blue Ocean Strategy

December 2008 - By Dr. Nagendra V Chowdary

Blue ocean strategy is about creating and capturing uncontested market space, thereby making the competition irrelevant. Blue ocean strategy is based on the view that market boundaries and industry structure are not given and can be reconstructed by the actions and beliefs of industry players.
— W Chan Kim & Renee Mauborgne
Effective executive interview with W_Chan_ Kim on Blue Ocean Strategy

W Chan Kim is Co-Founder and Co- Director of the INSEAD Blue Ocean Strategy Institute and The Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD, France (the world's second largest business school). Prior to joining INSEAD, he was a professor at the University of Michigan Business School, USA. He has served as a board member as well as an advisor for a number of multinational corporations in Europe, the US and Pacific Asia. He is an advisory member for the European Union and is the Country Advisor to Malaysia. Kim is a Fellow of the World Economic Forum.

His Harvard Business Review articles, co-authored with Renee Mauborgne, are worldwide bestsellers and have sold over half a million reprints. They have co-authored articles in The Wall Street Journal, The Wall Street Journal Europe, The New York Times, The Financial Times and The Asian Wall Street Journal amongst others.

He has also published numerous articles on strategy and managing the multinational in several international journals.

The Journal of International Management recognizes Kim as one of the world's most influential academic journal authors in global strategy.

Kim is the co-author of Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. The book has become an "International Bestseller," after reaching the "Wall Street Journal Bestseller," "BusinessWeek Bestseller," and "National (American) Bestseller" status. The book won the Best Business Book of 2005 Prize at the Frankfurt Book Fair.

Kim co-founded the Blue Ocean Strategy Network (BOSN), a global community of practice on the Blue Ocean Strategy family of concepts that he created along with Mauborgne. BOSN embraces academics, consultants, executives, and government officers.

Renee Mauborgne is The INSEAD Distinguished Fellow and a professor of strategy at INSEAD. She is also Co- Founder and Co-Director of the INSEAD Blue Ocean Strategy Institute. Mauborgne is a Fellow of the World Economic Forum. Her Harvard Business Review articles, co-authored with W Chan Kim, are worldwide bestsellers and have sold over half a million reprints. Her articles are widely published in many international journals.

Mauborgne is the co-author of Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, which has sold over one million copies in the first year and is being published in 41 languages, breaking HBSP's historical record of most foreign language translations ever achieved. It was also selected as the number one Strategy Book of 2005 by Strategy+Business, Booz Allen & Hamilton's leading business magazine, and as a Top Ten Business Book of 2005 by Amazon.com. Mauborgne co-founded the Blue Ocean Strategy Network (BOSN), a global community of practice on the Blue Ocean Strategy family of concepts that she and Kim created.

Useful for Understanding of:

  • Blue ocean strategy and the defining characteristics
  • Difference between Red ocean strategy and Blue Ocean strategy
  • Critical success factor for creating Blue Ocean Strategy
  • Risk and Challenges in following a BOS
  • Possibility of implementing Blue Ocean Strategies in old economy industries.
Originally Published in Effective Executive, IUP
Effective Executive Reference No. 03M-2008-12-05-06
IBSCDC Reference No. INT0009
Year and Month of Publication December 2008
Keywords W Chan Kim, Blue ocean strategy and the defining characteristics, Difference between Red ocean strategy and Blue Ocean strategy, Critical success factor for creating Blue Ocean Strategy, Risk and Challenges in following a BOS, Possibility of implementing Blue Ocean Strategies in old economy industries

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