Best Selling Case Studies in 2004
- HEWLETT-PACKARD: Losing the HP Way
- Formula One and Ecclestone: The Powershift?
- Marks and Spencer: The Downfall and Leadership Vacuum
- LSG Sky Chefs: Managing in Troubled Times
- Kodak: Fading Moments in Digital Photography
- From KaZaA to Skype
- Turning Around Porsche
- Deustche Telekom: A Turnaround
- BAA's T5: Novel Project Management
- The Evolution of the Toyota Production System
- Monetary Policy: Hungary vs Poland
- Obesity Concerns: McDonald's Initiatives
- The iPod: Apple's Trojan Horse?
- Segway HT: Troubles and Challenges of the Revolutionary Human Transporter
- Airbus: Flying High with A380
- Biogenerics: Opportunities and Challenges
- Daiei vs Aeon: Dell vs Gateway
- Coca-Cola: The Battle on Non-carbonated Front
- Aldi: The German Wal-Mart?
- Airbus and Boeing: Divergent Growth Plans
- L'Oreal's Business Strategy
- Hutchison's Gamble in the European 3G Cellular Market
- JetBlue Airways: Neeleman's Future Bet
- The French 35-hour Workweek
- Sim Wong Hoo – The Nimble Entrepreneur
- The Argentine Financial Crisis
- 'Cleaning' the Diamond: De Beers' Fifth 'C'
- Shell's Global Social Responsibility Initiatives
- Destination Dubai: Building a Brand
- Eurotunnel: In Troubled Waters
- Parmalat's Collapse: The Banks' Bad Debts
- Hennes & Mauritz (H&M): The Growth Strategies
- SABMiller's Inorganic Growth Strategies
- Amazon.Com: From Books to Outsourcing Services
- Growth Strategies of Banyan Tree
- BP: Evolution of a New Corporate Culture
- Southwest Airlines: Generating Competitive Advantage through Human Resources Management
- Ricardo Semler's Employee Empowerment Strategies at Semco
- India: An Automobile Hub in the Making
- Global Branding Strategies of LG Electronics
- Burger King: Revitalizing the Brand
- Carrefour in Japan
- KFC in China
- Promoting Prius in US
- China's 'Me' Generation: Implications for Business
- P&G: From Mass to Micromarketing
- Customer Relationship Management at Harrah's Entertainment
- Dasani's European Misadventure
- Corporate Communication: The Toyota Way
