Best Selling Case Studies in 2008
- Bono’s “Red Brand”: Targeting “Conscience Consumers”
- British Chocolate Market: Up for a Fairtrade - Organic Makeover?
- Broadband: South Korea Vs. US
- Burger King’s Troubled Times: The CEO’s Turnaround plans
- Cadbury Schweppes: Demerging its US Beverages Company
- Capsule Hotels: A Case of Reverse Positioning
- Carrefour in Japan
- China’s Cosmetics Industry: Opportunities and Threats
- China’s Retail Industry (A) : An Assessment of Potential and Challenges
- China’s Retail Industry (B): Consumer Behavior and Competitive Responses
- Dell's Business Model: Is it Time to Reinvent?
- Emergence of China in the Global E-Commerce Market (A): Dragon Drags on Adaptation
- Emergence of China in the Global E-Commerce Market (A): Dragon Drags on Adaptation
- Emergence of China in the Global E-Commerce Market (B): Alibaba.com’s Surge
- Exit of Foreign Universities: Can Singapore Still be the education Hub?
- Fiat Relaunching the 1950’s Fiat 500: Replicating BMW Mini’s Success?
- General Motors in Europe: The Challenging Times
- Global warming and Climate Change (A): Making a Business Case
- Global Warming and Climate Change (B): The Corporate Response
- Global Warming and Climate Change (C): Ethical Retailing
- Google vs Baidu.com (A) Google’s Business Model
- Google vs Baidu.com (B): Google’s Country Experiences
- Google vs Baidu.com (C) The Battle for China’s Internet Search Market
- Google vs Baidu.com (D) Google’s Alliance Strategy in China
- Google vs Baidu.com (D) Google’s Alliance Strategy in China
- Google’s Orkut in Brazil: What’s So Social About It?
- IKEA in Japan: The Market Re-entry Strategies
- Indian Hotel Industry (A): The Competitive Dynamics
- Intel in China
- ITC: Adding Shareholder Value through Diversifications
- ITC: Adding Shareholder Value through Diversifications
- Madura Garments’ New Product Mix and Positioning Strategies: Big Battle for Small Clothes
- McDonald’s in Russia
- Obesity Concerns: McDonald’s Initiatives
- OPEC The Economics of a Cartel (B)
- OPEC: The Economics of a Cartel (A)
- OPEC: The Economics of a Cartel (C)
- Philip Morris USA and Philip Morris International: The Spin-off Decision
- Ricardo Semler’s Employee Empowerment Strategies at Semco
- Ricardo Semler’s Employee Empowerment Strategies at Semco
- Royal Military Academy Sandhurst (RMAS): Leadership lessons
- Strategic Alliances in automobile Industry (B): The Fialt-GM Alliance
- Strategic Alliances in automobile Industry (C): The Fialt-GM Alliance
- Strategic Alliances in the Automobile Industry (A): The Example of Fiat-GM
- Tesco, UK’s Largest Group in US: Brand Building Strategies
- TESCO, UK's Largest Supermarket Group: International Expansion Strategies
- The Evolution of the Toyota Production System
- Trade Blocs, Free Trade Agreements and Preferential Trade Agreements: The New Drivers of World Trade
- UCB. Expanding Through Unrelated Diversification
- Viacom 18’s Colors channel in India: Colorful Market Entry and Positioning Strategies
- Volkswagen's Ferdinand Piëch's Porsche Connections: The Clash of Interests?
- Zara: The Spanish Fashion Chain’s Global Expansion: Is it Moving Too Fast?