Best Selling Case Studies in 2008
- Bono’s “Red Brand”: Targeting “Conscience Consumers”
 - British Chocolate Market: Up for a Fairtrade - Organic Makeover?
 - Broadband: South Korea Vs. US
 - Burger King’s Troubled Times: The CEO’s Turnaround plans
 - Cadbury Schweppes: Demerging its US Beverages Company
 - Capsule Hotels: A Case of Reverse Positioning
 - Carrefour in Japan
 - China’s Cosmetics Industry: Opportunities and Threats
 - China’s Retail Industry (A) : An Assessment of Potential and Challenges
 - China’s Retail Industry (B): Consumer Behavior and Competitive Responses
 - Dell's Business Model: Is it Time to Reinvent?
 - Emergence of China in the Global E-Commerce Market (A): Dragon Drags on Adaptation
 - Emergence of China in the Global E-Commerce Market (A): Dragon Drags on Adaptation
 - Emergence of China in the Global E-Commerce Market (B): Alibaba.com’s Surge
 - Exit of Foreign Universities: Can Singapore Still be the education Hub?
 - Fiat Relaunching the 1950’s Fiat 500: Replicating BMW Mini’s Success?
 - General Motors in Europe: The Challenging Times
 - Global warming and Climate Change (A): Making a Business Case
 - Global Warming and Climate Change (B): The Corporate Response
 - Global Warming and Climate Change (C): Ethical Retailing
 - Google vs Baidu.com (A) Google’s Business Model
 - Google vs Baidu.com (B): Google’s Country Experiences
 - Google vs Baidu.com (C) The Battle for China’s Internet Search Market
 - Google vs Baidu.com (D) Google’s Alliance Strategy in China
 - Google vs Baidu.com (D) Google’s Alliance Strategy in China
 - Google’s Orkut in Brazil: What’s So Social About It?
 - IKEA in Japan: The Market Re-entry Strategies
 - Indian Hotel Industry (A): The Competitive Dynamics
 - Intel in China
 - ITC: Adding Shareholder Value through Diversifications
 - ITC: Adding Shareholder Value through Diversifications
 - Madura Garments’ New Product Mix and Positioning Strategies: Big Battle for Small Clothes
 - McDonald’s in Russia
 - Obesity Concerns: McDonald’s Initiatives
 - OPEC The Economics of a Cartel (B)
 - OPEC: The Economics of a Cartel (A)
 - OPEC: The Economics of a Cartel (C)
 - Philip Morris USA and Philip Morris International: The Spin-off Decision
 - Ricardo Semler’s Employee Empowerment Strategies at Semco
 - Ricardo Semler’s Employee Empowerment Strategies at Semco
 - Royal Military Academy Sandhurst (RMAS): Leadership lessons
 - Strategic Alliances in automobile Industry (B): The Fialt-GM Alliance
 - Strategic Alliances in automobile Industry (C): The Fialt-GM Alliance
 - Strategic Alliances in the Automobile Industry (A): The Example of Fiat-GM
 - Tesco, UK’s Largest Group in US: Brand Building Strategies
 - TESCO, UK's Largest Supermarket Group: International Expansion Strategies
 - The Evolution of the Toyota Production System
 - Trade Blocs, Free Trade Agreements and Preferential Trade Agreements: The New Drivers of World Trade
 - UCB. Expanding Through Unrelated Diversification
 - Viacom 18’s Colors channel in India: Colorful Market Entry and Positioning Strategies
 - Volkswagen's Ferdinand Piëch's Porsche Connections: The Clash of Interests?
 - Zara: The Spanish Fashion Chain’s Global Expansion: Is it Moving Too Fast?