Best Selling Case Studies in 2007
- Bono’s “Red Brand”: Targeting “Conscience Consumers”
- British Chocolate Market: Up for a Fairtrade - Organic Makeover?
- Carrefour in Japan
- China’s Retail Industry (B): Consumer Behavior and Competitive Responses
- Dell's Business Model: Is it Time to Reinvent?
- IKEA in Japan: The Market Re-entry Strategies
- ITC: Adding Shareholder Value through Diversifications
- Ricardo Semler’s Employee Empowerment Strategies at Semco
- TESCO, UK's Largest Supermarket Group: International Expansion Strategies
- The Evolution of the Toyota Production System
- Volkswagen's Ferdinand Piëch's Porsche Connections: The Clash of Interests?
