Best Selling Case Studies in 2009
- Amazon.com’s Kindle: Publishing Industry’s iPod?
- Bank Bailouts and Bonuses: From Financial Bankruptcy to Moral Bankruptcy?
- Bharti Enterprises’ New Conglomerate Brand Identity: The Strategic Positioning Challenges
- Bhutan’s Gross National Happiness: An Economic Reality Or Wishful Thinking?
- Chanda Kochhar as the CEO of ICICI Bank: Can She Manage the Mandate?
- Communicating In Crisis Times: Lessons from Barack Obama
- Contemporary Capitalism: Darkness at High Noon?
- Corporate Communication,The Toyota Way
- Designing an Organisational Culture: Tony Hsieh Wrapping Zappos’ Organisational Culture?
- Employees as Brands: The Case of Google
- Engaging the India Inc.: The Young Brigade Leads the Way
- GM in US Files for Bankruptcy; GM in India Builds the Brand
- Hollywood in Bombay – Bollywood in Beverly Hills: Indian Film Industry’s New Global Value Chain
- Hyundai's 'Santro' in India: Product Life Cycle Strategies
- Indiabulls: The Indian Retail Brokerage Firm's Growth Strategies
- Indian Retail Models: Reliance Retail vs ITC Retail vs Future Group Retail
- Indian Women in Banking Industry Breaking Glass Ceilings
- Israel's Teva Pharmaceuticals Ltd. : Success With A Hybrid Business Model
- Lifebuoy in India: Product Life Cycle Strategies
- Managing Downturn without Downsizing (A): US Financial Crisis & Layoffs
- Midlife career: Career Stages and Managing Confusions
- Nano, Tata’s ‘People’s Car’: Who is Marketing?
- Newspaper Industry in US: Uncle Sam’s Last Wish?
- Nokia Booklet 3G: Banking on Late Mover Advantage?
- P&G’s ‘Design Thinking’ Initiative: The Innovation Lessons
- P&G's Logistics Revolution: Co-creating Value
- Private Labels in India (A): What’s in Store?
- Private Labels in India (B): (Kishore Biyani’s) Future Group’s Private Label Strategy
- Reader’s Digest’s Bankruptcy: Loyal Readers, Disloyal Profits!
- Reebok Vs Nike in India: Reebok Covert Marketing strategies
- Rise and Fall of Subhiksha
- Russia’s Tryst with Capitalism: Darkness at the End of the Tunnel?
- Satyam Corporate Fiasco (C): CEO Confesses, Company Collapses
- Sears, Roebuck & Company: Operating Performance Turnaround with HR Scorecard
- Social Networking: Threatening the Monster and Its Likes?
- Starbucks in US: Too Much Coffee Spilling All Over?
- SunTzu’s The Art of War: Industry Analysis Excercise (B)
- Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives
- Telecommuting: A Perk or Prerequisite?
- Tesco vs Wal-Mart in US: The Format Wars
- The Line vs Staff Tussle at Hi-Speed Venture Technologies: Threatening the Company’s Future?
- The Marketing of Barack Obama
- US Financial Crisis: Is It the Moment for Bretton Woods II?
- US Financial Crisis: Is Keynesian Economics Still Relevant?
- US Financial Crisis: Parental Agonies and Kids’ (Untold) Anxieties
- Walmart-Bharti Retail Alliance in India: The Best Way Forward?
