Case Studies on Competitive Strategies Vol III

Edited by : Sai Prasanna Ragu
ISBN : 978-81-314-2165-9
Price: $25  ( INR)
312 pages( Hardcover edition )

Gone are the days when one or two players held majority of the market share with little or no competition. In every industry, from consumer goods and retail to electronics and pharmaceuticals, increase in the number of players redefined the role of competition in the industry. It became imperative for every company, small or big, established or start-up, to understand the nature of competition and develop survival as well as sustainable strategies for growth and profitability. Thereby, in the highly volatile business environment, companies across different industries compete aggressively not only to gain greater market share but also to earn sustainable profits.

Thus, a company's success depends on its ability to identify/anticipate, manage and respond to environmental and industry conditions. It involves implementing various tactics of competitive positioning, market leadership and identifying sources of sustainable competitive advantage. Strategy has no relevance without competition and in fact, competitive strategies guide all other organisational decisions regarding marketing, finance and operations. Along with Michael Porter's competitive strategies of cost leadership and differentiation, companies also focus on customer-centric innovation, growth through mergers and acquisitions or even building diversified portfolios and cost-cutting initiatives. Further, with growing momentum of the role of IT in business, winning over competition also depends on their ability to operate based on latest technology. All the 22 case studies compiled in this book help readers not only to understand the theoretical concepts of competition but also practically implement such strategic thinking by drawing insights from strategies adopted by various companies from different industries in varied real-time situations.