Case Studies on Fashion Retailing

Edited by : Priyanka Ramgopal
ISBN : 978-81-314-2044-7
Price: $25  ( INR)
216 pages( Hardcover edition )

Fashion has seen many seasons from Gucci and Armani to Gap and H&M. It's no longer elite who can be fashionable. With the emergence of fashion retailing, fashion is mass-marketed through various designers. Retailers are all into low-cost fashion now. And the industry has visibly grown over the years. Value chain dynamics have morphed over the years to suit changing customer needs. Hence, retailers focus on the supply chain management to eat into each other's market share.

Case studies in this book explore a seminal change in the industry. Aspects of value chain, including manufacturing and retailing, business models and other strategies of fashion houses are extensively discussed. It covers themes and issues like globalisation, fast fashion, competitive forces, luxury fashion, offshoring, sourcing, supply chain management, logistics and strategy. Ideal for fashion retailing and fashion management programmes, this book will also be invaluable for courses on fashion, textiles, apparel and retailing management.