Case Studies on Aviation Industry - Vol. I

Edited by: Mercy Mathew
ISBN : 81-314-1210-X
Price: $50  ( INR)
260 pages( Hardcover edition )

Whenever an industry, under regulation is liberalised, there is an increasing tendency to overestimate returns. And that too without considering how well the support system can sustain those returns. When the aviation industry was liberalized, new entrants flooded the aviation market, especially the Low-Cost Carriers (LCC). Low entry barriers, rising income and demographic profile of fliers, growing potential of domestic and international travel, signalled unlimited opportunity for the airline companies. Plagued by the high cost structures of the hub-and-spoke business model and tempted by the success of Southwest Airlines, Ryan air and other LCCs, many traditional airlines too slid into the tarmac. But not many could hold ground for long – owing to the highly cyclical, cost-intensive nature of the business, but more so because of the added capacity.

Case Studies on Aviation Industry is a compilation of the experiences of various airlines across geographical regions. It spotlights what caused few airlines to prosper while others perished.