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Case Studies on India Inc.: Going Global

Edited by : K. Ramanathan
ISBN : 978-81-314-2038-6
Price: $50  ( INR)
179 pages( Hardcover edition )

Snapshot of the casebook

Historically dubbed as the ‘world’s first Multinational Company (MNC)’, the British East India Company wished to trade with India and ruined it in less than 350 years. In less than one-tenth of this colonised period, India remarkably created what are called the ‘Indian National Companies (INCs)’. These are gracing the global canvas, with their inherent strengths, experience with low-income customer base, cost-efficient business models and efficient risk-bearing mechanisms. However, it is not all that smooth for these INCs. Most importantly, they have to rinse themselves off the stigma that companies from developing world carry. Even their newfound confidence needs to be properly blended with visionary leadership, workable strategies and veritable adaptability. But the global adventure of INCs is too short to be conclusively judged.

This book, while spotlighting on a few such Indian companies, helps readers grasp their potential, urge to succeed and survive globally. Many more insights will incite reader’s imagination into deep analysis.

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