Case Studies on Managing in Troubled Times - Vol. I

Edited by : Sumit Kumar Chaudhuri
ISBN : 81-314-0319-X
Price: $30  ( INR)
284 pages( Hardcover edition )

Case Studies on ‘Managing in Troubled Times ’ focuses on crisis management or managing companies under troubled circumstances. The companies in focus are faced with financial and operational difficulties and even bankruptcy due to financial losses, lost market share, impending lawsuit and forecasting errors or for conducting unsound operations. These crises have also emerged due to externalities caused by events beyond corporate control like the September 11th 2001 tragedy, which adversely affected numerous companies in the global arena. The spread of SARS that affected the airline industry is another example of a negative externality. This book contains case studies on 23 companies spanning across 18 different industries to illustrate a range of issues in depth. The cases deal with different strategies adopted by these companies to rejuvenate themselves and emerge out of difficult times. The case situations have been carefully crafted to provide a highly practical resource to readers with all levels of experience and are especially valuable for new managers.