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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG253 The Disgruntled Customer
MKTG254 Developing a Personal Selling Strategy
MKTG255 AMD s Consumer and Channel Marketing Initiatives
MKTG256 Crisis Management at Toyota
MKTG257 Avant Garden: Exploring Possibilities for Improving Revenue Management
MKTG258 GlaxoSmithKline`s New Sales Force Compensation System in the US
MKTG259 Domestic Vs Foreign Brand Clothing: Understanding Consumer Decision-making Styles in India
MKTG260 Assessing Consumer Brand Loyalty
MKTG261 Redbox: Competing in the Movie Rental Market
MKTG262 McDonalds in France
MKTG263 Unilever`s `Power Brands` Strategy
MKTG264 Apple`s iPad: Redefining the Tablet PC Industry?
MKTG265 100% Pure New Zealand Destination Branding Campaign: Marketing New Zealand to the World
MKTG266 Identifying the Factors Affecting Sales
MM0001 Nestlé’s Marketing: The Next Driver of Value Growth?
MM0002 Titan Industries – Getting the Marketing Mix Right
MM0003 Coca-Cola – Contentious Overseas Business Practices
MM0004 Nano, Tata’s ‘People’s Car’: Who is Marketing?
MM0005 Sony Ericsson’s Alliance: The Synergies
MM0006 Toyota’s ‘Scion’(Guerrilla) Brand in US: The Market Positioning Strategies

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