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Page 135 of 174

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MES0076A Wal-Mart in India: Can it be the Messiah of Indian Farmers?
MES0081C Mattel in China – ‘The Outsourcing and the Recall’
MES0082C Pond’s Foray into the Premium Segment – Will the ‘Miracle’ Work?
RTS0103P Motorola – Losing its ‘Razr’s’ Edge
POS0032B Fox Business Network (FBN) – Talking Business to the Common Man?
POS0033P New Fiat 500: Revival of a Heritage Brand
MKS0117C Wal-Mart’s ‘Think Global, Act Local’ – Can ‘Americanisation’ Have its Way?
MKS0115A Bionade Soda (A): Marketing Challenges for an Innovative Brand
MKS0113 Unilever's Digital Media Strategy
POS0015 Capsule Hotels: A Case of Reverse Positioning
POS0019 Viacom 18’s Colors channel in India: Colorful Market Entry and Positioning Strategies
TRT0070A Troubled Carmaker Chrysler (A): Can Cerberus be its Holy Grail?
TRT0071A Troubled Carmaker Chrysler (B): Can Robert Nardelli Resurrect the Company?
TRT0072 Mattel's Product Recalls (A): The chinese Imbroglio
TRT0073 Mattel’s Product Recalls (B): Managing the Crisis
TRT0074 Burger King’s Troubled Times: The CEO’s Turnaround plans
TRT0075B Microsoft: Struggling in China?
TRT0076P Image Crisis at BP
TRT0079B Unrest at Volkswagen: Who Takes the Decisions?
RTS0152B Circuit City's Turnaround Strategies: Can the ex-Numero Uno Bounce Back?

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