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Page 75 of 94

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG136 P&G's Vocalpoint - Using Moms for W.O.M
MKTG139 Tata Motors: Serving an 'Ace' for Success
MKTG140 Lipitor: How far should Pfizer push the Pill?
MKTG143 Hello Kitty': A Japanese Superbrand
MKTG144 The Maggi Brand in India: Brand Extension and Repositioning
MKTG145 Haagen-Dazs: Repositioning a Cult Brand
MKTG147 Lifebuoy “Swasthya Chetna”: Unilever's Social Marketing Campaign
MKTG148 Snapple's Marketing - An Unconventional Brand's Claim to Fame
MKTG150 Nike's “Joga Bonito” Marketing Campaign
MKTG151 Vertu Mobile Phones: Luxury Redefined
MKTG152 Dell's Customer Contact Center Operations in India
MKTG154 Race-Specific Drug 'BiDil': Nitromed's Marketing Challenge
MKTG155 Unilever's “Real Beauty” Campaign for Dove
MKTG156 Marketing the 'Lost' TV Drama Series: ABC's Integrated Marketing Strategy
MKTG162 Sony's Battery Recall Fiasco
MKTG164 Harnessing the Power of Online Social Communities for Branding and Market Development
MKTG165 Rovion's InPerson Technology: Changing the Face of Online Advertising
MKTG167 Microsoft's Strategy for Small Businesses (A): The Innovative PR Campaign for MS Office Accounting 2007
MKTG168 Microsoft's Strategy for Small Businesses (B): Marketing MS Office Live
MKTG169 Natureworks: Market Development for Bioplastics

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