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Page 125 of 155

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKTG192 Coaching A Sales Team
MKTG193 The Computer is Personal Again': A Global Integrated Marketing Communications Campaign
MKTG196 Johnson & Johnson's 'Camp Baby': Great Customer Relationship Management or Public Relations Fiasco?
MKTG197 Destination Marketing: Tourism Australia's Controversial Campaign
MKTG198 Kleenex: The Saga of a Super Brand
MKTG199 Exubera Fiasco: What Went Wrong?
MKTG199 Exubera Fiasco: What Went Wrong?
MKTG200 Improving Sales Force Effectiveness: Bayer's Experiment with New Technology
MKTG204 Marketing Sunsilk: How Unilever Launched its Global Hair Care Brand in the US
MKTG206 iRobot's Roomba: Bringing Robots into Homes
MKTG209 Complan Vs Horlicks: Comparative Advertising and the Question of Ethics
MKTG210 Marriott International Inc.'s 'Sales Force One': New Sales Force Strategy for Competitive Advantage
MKTG211 Barack Obama's Integrated Marketing Communications Strategy
MKTG212 Catch-22 for Kellogg's?
MKTG213 Marketing Ghajini: Bollywood's Biggest Blockbuster
MKTG214 L'Oréal in China
MKTG215 McDonald's Advertising Strategy - The 'Lost Ring' Campaign
MKTG218 American Airlines' Rainbow TeAAm and its Strategy to Target the LGBT Segment
MKTG221 Trader Joe's: A Unique Customer Experience
MKTG223 Woot.Com - Selling to Geeks

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