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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MM0034 ASDA: Betting on Low Prices?
MM0035 Automobiles: Made in China, Sold in USA?
MM0036 Avon: Direct Selling in China
MM0037 Branding – The Asian Dilemma
MM0038 C&C's Bulmers and Magners Brand: The Irish Drinks Company's Brand Repositioning Strategies
MM0039 Coke’s Promotional Themes: Tailored for Times
MM0040 Competition in China’s Luxury Car Market
MM0041 De Beers' Corporate Transformation: The Competitive Pressures
MM0042 De Beers: The Right Hand Ring campaign
MM0043 Dell's Business Model: Is it Time to Reinvent?
MM0044 Dubai Duty Free: Promotion and Expansion
MM0045 Emergence of China in the Global E-Commerce Market (B): Alibaba.com’s Surge
MM0046 Ford’s ‘Drive One’ Campaign: Can Allen Mullaly Drive Through the Trough
MM0047 'Global Vision 2010': Toyota's Strategic Initiatives
MM0048 Harry Potter: Global Marketing Strategies
MM0049 Honda in China: Government Regulations and Firm’s Strategy
MM0051 Mahindra & Mahindra (B): An Emerging Global Giant?
MM0053 Mobile Phones: The Advent of a New Advertising Medium
MM0054 Nokia - Global Market Share 40%; US Market Share 10%: Competitive strategies
MM0055 Private Labels in Europe: Potential Threats for Brands?

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