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Europe Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0002 AmorePacific: Creating Global Brands
BBP0005 Managing Brand Reputation: The case of Coke, Pepsi and Cadbury in India
BBP0016 Real Madrid: From A Football Club To A Media Brand
BBP0096A Portugal’s Image Rebuilding Campaign: Will it be Successful?
BBP0097B Brand London: An FDI Attraction
BECG054 Childhood Obesity: Should Junk Food be Regulated? 
BECG060 Ethical Issues at Christie's
BENV002 Mercosur - Changing Course?
BENV005 Microsoft EU Antitrust Case
BENV006 Bolivia Nationalizes the Oil and Gas Sector
BSM0014 European Football Clubs’ New Business Model: The Prospects and Perils
BSM0028 Eos Airlines, World's First All-Business Class Carrier: Low-Cost Model in Long-Haul Air Travel?
BSM0036 Logan - The No Frills Luxury Car From Renault
BSM0064 Private Labels in India (B): (Kishore Biyani’s) Future Group’s Private Label Strategy
BSM0066 Private Labels in India (A): What’s in Store?
BSM0070IRC Low-Cost Carriers: A Sustainable Business Model in the Global Aviation Industry?
BSTA134 Ispat International: Consolidating European Operations
BSTR048 Avis: Still Trying Harder!
BSTR057 EasyJet: The 'Easy' Way to Succeed
BSTR059 RyanAir: The 'Southwest' of European Airlines

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