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EU Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BBP0002 AmorePacific: Creating Global Brands
BBP0005 Managing Brand Reputation: The case of Coke, Pepsi and Cadbury in India
BBP0016 Real Madrid: From A Football Club To A Media Brand
BBP0056C Colgate Palmolive’s ‘Natural’ Route to Growth
BBP0060C The Virgin Group: Branding Ahead
BBP0068 SABMiller's Miller Brand in USA: The Turnaround
BBP0096A Portugal’s Image Rebuilding Campaign: Will it be Successful?
BBP0097B Brand London: An FDI Attraction
BBP0112 Branding a Commodity: Pista House’s ‘Hyderabadi Haleem’
BBP0123IRC GlaxoSmithKline's Rush for Branded Generic Markets: Will it be a Success?
BECG032 Nestlé 's Social Irresponsibility in Developing Nations
BECG054 Childhood Obesity: Should Junk Food be Regulated? 
BECG055 Ahold's Sustainability Initiatives
BECG056 Sustainable Development at British Petroleum
BECG060 Ethical Issues at Christie's
BECG071 BP: Putting Profits Before Safety?
BECG093 Coca-Cola India`s Corporate Social Responsibility Strategy
BECG099 Dell's Carbon Neutral Claim
BECG101 Facebook`s Data Privacy Controversies
BECG105 Better World Books' Socially Responsible Business Model

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