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GE Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MM0064 P&G’s Tremor – Reinventing Marketing by Word of Mouth
MM0070 Gitanjali Group`s Brand Management Strategies
MM0070 Gitanjali Group`s Brand Management Strategies
MM0071 Impulsive Chewing Gum Consumer: Pushing a Re. 1 Product in Indian FMCG Market
MM0072 The Making of NEXA
MM0072 The Making of NEXA
MM0073 Took Pulse of the Market before Giving One to it
MM0075 Reliance JIO: Leadership Strategy in the Indian Telecom Sector
MM0076 Rupa`s Dilemma: What Communication Strategy to Adopt for Premium Men’s Innerwear Brands?
MM0077 Uber: A Rough Road Ahead?
MM0080 Hindustan Unilever Limited`s Channel Design Decisions to Penetrate Inaccessible Markets
MM0081 Deccan Sales & Services Private Limited: How to Compete with a Bigger Brand?
MM0083 `Google Classroom`: The India Challenge
MM0085 Chitale Bandhu Mithaiwale – Creating Sweet Memories through Continuous Innovation
MM0088 Digital Email Campaign for `Bravo`: Facility Management Software at EDPSoft
MM0091 Jockey in India – Riding through Opportunities and Challenges in the Indian Innerwear Market
MMA0002 Cyberabad Polices ISO 9001 2000 Certification Programme (ISO)
MMA0003 Culture Change Management Programme (CCMP) at Cyberabad Police Commissionerate, Government of Andhra Pradesh, INDIA
MOP0001 The 1994 Devaluation of Mexican Peso and After
MOP0002 Britain’s Housing market – Pound Vs U.S. Dollar Dilemma

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