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NA Case Studies

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Page 36 of 155

Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
COM0139C DELL: PCs IN PIECES?
COM0140C NTUC FairPrice in 2005
COM0141C eBay in China
COM0146C Carrefour in China: Savoring the Success
COM0150C Amazon in 2005: Success and the Future Challenge
COM0152K Hyundai Motor: Facing Challenges
COM0155K Verisign's Continuing Monopoly
COM0156K AMD Vs Intel - Competitive Challenges
COM0157K Digital TV Battle: LCD vs Plasma
COM0162K Embraer in 2005
COM0166P Marks & Spencer: A Bright Future?
COM0175 Gol: Brazil's Low-cost Airline: Popularising Air Transport
COM0177 Nokia vs Motorola: Fight for Market Share - Flight of Margins? (B)
COM0178 Air Deccan (A): The Captain’s Cocktail
COM0184B Toshiba versus Sony: The Next Generation DVD Format War. Who Would Set the Standard?
COM0185K Boeing 747-8 – Airbus A380: The Big Fight
COM0187K Microsoft`s Internet Explorer 7: A Competitive Response to Mozilla`s Firefox?
COM0189K Microsoft`s Zune: Competitive Challenges for Apple’s iPod
COM0190K AMD: Challenging INTEL
COM0193K Home Depot vs B&Q: The Battle for China’s Home Improvement Market

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